Growper- organic fruit products
Brand Illustration Lead
Led the development of Growper’s illustration language and visual system across packaging, digital platforms, and brand communication.
Growper is an organic beverage and fruit-based brand.
I led the development of Growper’s illustration language, defining a consistent visual system used across packaging, digital platforms, and marketing materials.
The goal was to create a clear and recognizable graphic language that communicates the product’s natural and approachable character while maintaining consistency across different brand touchpoints.
The visual language was designed to reflect the brand’s core values: natural, playful, and transparent.
Minimal graphic elements, bold colors, and a system of simple icons were used to communicate product benefits and ingredients in a clear and friendly way.
The illustration system supports the brand across multiple applications and helps translate product messages into simple, engaging visuals.
Merchandise
